In this Privacy Policy:

  • The 'Site' means the website located at

  • 'we', 'us' and ‘Eda London’ mean Eda London Limited, a private company incorporated in England and Wales with registration no. 07325365, whose registered office is at whose registered office is at 124 Bond Street, London W1S 1DX

  • It covers information about you which we call “data” and how we will obtain, use and disclose it, which we collectively refer to as “use”.

1.1 All personal information you supply to us will be treated in accordance with Data Protection Act. This statement sets out the principles governing our Use of Data on this Site. By registering to use the Site you agree to this Use.

1.2 When ordering goods you will need to provide certain Data such as your contact details and demographic information. We will store this Data and use it to contact you, provide you with details of our products and otherwise for the normal use and improvement of our Site.

1.3 We may also use the Data in response to surveys and to aggregate user profiles

1.4 To enable us to monitor and improve our Site, it gathers certain aggregated information about you when you use it, including details of your operating system, browser version, domain name and IP address, the URL you come from and got to and the parts of the Site you visit.

1.5 We use cookies only to store information such as your User ID and your session identifiers and password to enable us to identify whether you are registered on to the Site and, if so, to shortcut your access to the site and any Products. We will only read cookies from your cookie file placed there through your web browser’s interaction with the Site.

1.6 We endeavour to take all reasonable steps to protect your personal Data, but cannot guarantee the security of any Data you disclose online. You accept the inherent security implications of being online over the Internet and will not hold us responsible for any breach of security unless we have been negligent or in wilful default.

1.7 Except as set out in this Policy, we will not sell, distribute or disclose your Information without your consent, unless we believe in good faith that the law requires it.

1.8 If you have subscribed to be on our mailing list, we will not sell or rent this Information to anyone else.

1.9 If you have any queries about our privacy policy, please contact us at the address provided at the beginning of our Privacy Policy.

1.10 We will update this Privacy Policy from time to time, so please do check it each time you give us personal information. When altered, the amended version will be published on the Site and the date when it was last updated provided below.

Last Updated: 15 May 2011