Eda London is where distinctive British styles meet Eastern charm. Our aim is to create beautiful, luxury and versatile items that become an essential part of any discerning woman’s wardrobe. Each Eda bag is lovingly designed and hand-produced by the UK’s leading craftsmen using the finest exotic materials to create timeless standout pieces.


Eda Tayfur is the Creative Director of Eda London, the company she formed with her husband in May 2010. The young designer and entrepreneur shares her name with the Nordic Goddess of Time & Material Things, which made ‘Eda’ an even more appropriate name for this new fashion label.

From a young age, Eda was forever experimenting and sketching ideas for new clothes and shoes, an interest she pursued on a professional level when she went to study Art and Design at the London College of Fashion, alongside Footwear Design Technology at the University of the Arts, London. She loves to marry her Turkish roots with UK trends, and her creations have formed part of winning projects for various competitions including for The Teenage Cancer Trust, and as part of the Free Form Arts Trust she co-created sculptures that were displayed in public areas across East London.


Eda London's Head of Production is Peter Sipiano, one of the UK's most experienced bag makers.

Italian born Peter is a master craftsman - one of the few left in the UK - with over 40 years in the industry covering every aspect of bag production, from pattern-making to handling different materials (leather, exotic skins, synthetic, etc), cutting, stitching and finishing. His achievements include creating an A-Z of instructions for factories around the world to mass produce bags without faults. Read Peter's story here:

The Eda team pride themselves on delivering on the creative vision of the label, which starts with sourcing the finest materials that are then carefully sculpted by expert hands to produce each bag to the highest specification. Every detail is carefully considered, from the inside lining to the outer trims, ensuring Eda bags have all the trademarks one expects of a designer brand - beautiful bags that are luxurious to touch and built to last.